Branding & Web Design

Inspired by the deep reds and oranges of a Western sunset and the timeless charm of classic Western films, I created a branding and web design concept for the Reno Rodeo that captures the rugged spirit of rodeo culture while embracing a clean, modern aesthetic. The visual identity balances bold, nostalgic elements with contemporary design sensibilities — creating a look and feel that honors tradition while appealing to today’s audiences. The concept was designed to celebrate the energy, pride, and heritage of the Reno Rodeo through striking color palettes, thoughtful typography, and an inviting, easy-to-navigate web experience.