Branding &
Web Design
Her Campus Media
Branding and web design for Her Campus Media that effectively captures the vibrant, youthful energy of its core audience—college women.
Role: Senior Designer
Skills: Branding, logo design, web design, photography
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Overview
I led the branding and web design for Her Campus Media, the company behind Her Campus, the leading online magazine for college women. The rebrand was designed to capture the vibrant, youthful energy of its core audience while maintaining a polished, approachable look that reflects the brand’s voice: smart, fun, and empowering.
The updated visual identity focused on bold, playful colors, clean modern typography, and flexible design elements that could adapt across digital and social platforms. Alongside the rebrand, I designed the new Her Campus website — creating an intuitive, editorial-forward layout that highlights content discovery, encourages engagement, and delivers a seamless user experience for readers navigating everything from lifestyle tips to career advice.
