Judi Health

Reimagining Enterprise Formulary Management

Role: Lead Designer

Timeline: 6 months

Team: Product Manager, Engineers, QA, Clinical Pharmacists, Scrum Master

Responsibilities: Product strategy, UX research, workflow design, information architecture, interaction design, prototyping, usability testing, design systems, engineering collaboration and handoff

Overview

Overview

A formulary determines which medications a health plan covers, but managing one requires pharmacists to navigate complex rules, classifications, approvals, and publication workflows.

At Judi Health, I led the design of a new Formulary Management experience that replaced fragmented third-party workflows with an integrated platform for creating rules, managing work, reviewing changes, and learning the system.

The result was a faster, more cohesive experience that improved pharmacist satisfaction, streamlined core tasks, and contributed to increased revenue and client retention.

A formulary determines which medications a health plan covers, but managing one requires pharmacists to navigate complex rules, classifications, approvals, and publication workflows.

At Judi Health, I led the design of a new formulary management experience that replaced fragmented third-party workflows with an integrated platform for creating rules, managing work, reviewing changes, and learning the system.

The result was a faster, more cohesive experience that improved pharmacist satisfaction, streamlined core tasks, and contributed to increased revenue and client retention.

A formulary determines which medications a health plan covers, but managing one requires pharmacists to navigate complex rules, classifications, approvals, and publication workflows.

At Judi Health, I led the design of a new formulary management experience that replaced fragmented third-party workflows with an integrated platform for creating rules, managing work, reviewing changes, and learning the system.

The result was a faster, more cohesive experience that improved pharmacist satisfaction, streamlined core tasks, and contributed to increased revenue and client retention.

The Opportunity

The Opportunity

The Opportunity

The existing workflow forced pharmacists to move between disconnected systems, configure complex rule logic, and coordinate reviews manually.

Research with clinical pharmacists revealed four key problems:

  • Rule creation was unnecessarily complex, relying on technical AND/OR logic that didn't match how pharmacists thought about medications.

  • Work was difficult to track: Pharmacists lacked a centralized view of changes awaiting review, unpublished updates, and other outstanding tasks.

  • Peer review lacked structure: Changes needed to be validated by other pharmacy team members, but coordinating reviews and understanding their status introduced additional operational overhead.

  • The learning curve was steep: Workflows often required documentation or help from experienced team members.

How might we reduce the operational complexity of formulary management while giving pharmacists greater confidence in every change they make?

How might we reduce the operational complexity of formulary management while giving pharmacists greater confidence in every change they make?

Research & Discovery

Research & Discovery

I partnered closely with our internal pharmacy team throughout the project.

My research combined:

  • Interviews with pharmacists

  • Workflow observation

  • Surveys

  • Competitive analysis

  • Existing-state journey mapping

  • Reviews of RxFlex and internal Judi workflows

  • Recurring validation sessions with pharmacy teams

Because pharmacists were the subject-matter experts, I treated design as an ongoing partnership rather than a traditional research handoff. I met with pharmacy stakeholders throughout development to validate terminology, assumptions, interaction patterns, and edge cases before they reached engineering.

Product Strategy

Product Strategy

Based on our research, we prioritized four primary principles:

Reduce cognitive load

Reduce cognitive load

The interface should expose the complexity pharmacists need without requiring them to understand the complexity of the underlying system.

Optimize for expert efficiency

Optimize for expert efficiency

These are professional users performing repetitive, high-volume tasks. Common actions should become dramatically faster with familiarity.

Make system status visible

Make system status visible

Users should always understand what changed, what requires attention, who owns the next step, and whether something is ready to publish.

Teach within the workflow

Teach within the workflow

Guidance should appear where users need it rather than requiring them to leave the product or memorize infrequent processes.

Validating Directions

Validating Directions

Moderated Usability Testing

Moderated Usability Testing

I kept our pharmacy team involved throughout the design process, partnering with product and engineering daily and meeting with pharmacy stakeholders biweekly to validate workflows, terminology, and emerging concepts.

I conducted moderated sessions with our pharmacists using realistic formulary scenarios. Testing focused on whether participants could:

  • Create a rule: Create a new coverage rule that applies to a specific medication and its broader drug classification.

  • Modify rule criteria: Add another medication group to an existing rule and update its coverage criteria.

  • Complete peer review: Locate a rule assigned to you for review, evaluate the proposed changes, leave feedback, and approve or reject it.

  • Find outstanding work: Using the dashboard, identify which items currently require your attention and determine what action should happen next.

Iterative Testing

Iterative Testing

Testing revealed two major opportunities:

  1. Simplify rule creation: Pharmacists wanted to search directly for medications and classifications rather than navigate complex data structures, leading to a searchable multi-select experience built around recognition instead of recall.

  2. Design around work, not navigation: Pharmacists thought in terms of what needed attention next, which shaped the dashboard around assigned reviews, rejected work, and unpublished changes.

Impact

Impact

Iterative testing helped refine workflows before development and produced measurable improvements:

Metric

Before

After

Average clicks per task

12

4

Average time per task

5.8 minutes

2.2 minutes

Task success rate

71%

97%

Metric

Before

After

Average clicks per task

12

4

Average time per task

5.8 minutes

2.2 minutes

Task success rate

71%

97%

The Solution

The Solution

Simplifying rule creation

Simplifying rule creation

The existing rule builder forced pharmacists to navigate complex filters and classification hierarchies to find medications. I replaced this with a searchable multi-select that lets users directly select medications, drug groups, classifications, and attributes—shifting the experience from recall to recognition while preserving expert-level flexibility.

A streamlined workflow for creating and managing formulary rules.

A streamlined workflow for creating and managing formulary rules.

Flexible multi-select search that lets pharmacists select individual drugs or drug classifications.

Flexible multi-select search that lets pharmacists select individual drugs or drug classifications.

An intuitive way to set controls that define coverage requirements, costs, and patient safety.

An intuitive way to set controls that define coverage requirements, costs, and patient safety.

Adding an operational command center

Adding an operational command center

As more workflows moved into the platform, pharmacists needed a faster way to understand what required their attention. Rather than making users navigate across the platform to find outstanding work, we added a central dashboard that surfaces high-priority tasks in one place, including:

  • Tickets awaiting review

  • Reviews assigned to the current user

  • Rejected changes requiring follow-up

  • Unpublished rules and utilization management controls

  • Recently updated work

Early testing showed:

  • ~65% less navigation effort

  • ~70% improvement in task discovery

The dashboard surfaces outstanding tickets, recent changes, and key formulary activity so pharmacists can quickly prioritize their work.

The dashboard surfaces outstanding tickets, recent changes, and key formulary activity so pharmacists can quickly prioritize their work.

Integrating Peer Review

Integrating Peer Review

Because changes can affect medication coverage for thousands of members, rules must often be reviewed before publication.

I designed a dedicated peer review workflow where pharmacists could:

  • See tickets awaiting review

  • Filter by status or assignee

  • Inspect rule changes

  • Leave contextual comments

  • Approve or reject changes

Instead of coordinating across systems, the review context stayed attached to the work itself.

We projected the redesigned workflow could reduce manual coordination by approximately 50% and shorten review turnaround by roughly 35%.

The 'In Review' page gives a clear, centralized view of pending rule and UM control changes, making it easy to prioritize and manage reviews.

The 'In Review' page gives a clear, centralized view of pending rule and UM control changes, making it easy to prioritize and manage reviews.

A read-only view surfaces the full rule configuration and proposed changes, giving reviewers the context they need to approve or reject a ticket.

A read-only view surfaces the full rule configuration and proposed changes, giving reviewers the context they need to approve or reject a ticket.

Designing the Product to Teach Itself

One recurring research insight was that pharmacists frequently relied on experienced teammates to understand unfamiliar workflows which created a scalability problem.

I introduced contextual onboarding directly into the experience through:

  • Guided walkthroughs

  • Tooltips

  • Inline explanations

  • Empty-state guidance

  • Clearer terminology

  • Contextual help during complex configuration

Instead of expecting users to learn the product before using it, the product provided information progressively.

Testing indicated approximately 40% fewer clarification questions, while 80% of participants were able to complete key workflows without assistance.

One recurring research insight was that pharmacists frequently relied on experienced teammates to understand unfamiliar workflows, which created a scalability problem.

I introduced contextual onboarding directly into the experience through:

  • Guided walkthroughs

  • Tooltips

  • Inline explanations

  • Empty-state guidance

  • Clearer terminology

  • Contextual help during complex configuration

Instead of expecting users to learn the product before using it, the product provided information progressively.

Testing indicated approximately 40% fewer clarification questions, while 80% of participants were able to complete key workflows without assistance.

A guided walkthrough uses contextual tooltips to introduce key features and workflows, helping pharmacists get up to speed without extensive training.

A guided walkthrough uses contextual tooltips to introduce key features and workflows, helping pharmacists get up to speed without extensive training.

Product Strategy

Based on our research, we prioritized four primary principles:

Reduce cognitive load

The interface should expose the complexity pharmacists need without requiring them to understand the complexity of the underlying system.

Optimize for expert efficiency

These are professional users performing repetitive, high-volume tasks. Common actions should become dramatically faster with familiarity.

Make system status visible

Users should always understand what changed, what requires attention, who owns the next step, and whether something is ready to publish.

Teach within the workflow

Guidance should appear where users need it rather than requiring them to leave the product or memorize infrequent processes.

Impacts

Impacts

The individual improvements were valuable, but the larger outcome was creating a more coherent operating system for formulary management. Beyond the metrics, bringing formulary management directly into Judi gave the organization greater ownership over one of its most important operational workflows.

$2.5M revenue opportunity

$2.5M revenue opportunity

$2.5M revenue opportunity

$2.5M revenue opportunity

Created new annual growth potential through improved retention, increased operational capacity, and faster client onboarding.

Created new annual growth potential through improved retention, increased operational capacity, and faster client onboarding.

Created new annual growth potential through improved retention, increased operational capacity, and faster client onboarding.

90% user satisfaction

90% user satisfaction

90% user satisfaction

Delivered a significantly more intuitive experience, with strong Customer Satisfaction (CSAT) ratings from pilot users.

Delivered a significantly more intuitive experience, with strong Customer Satisfaction (CSAT) ratings from pilot users.

60% faster task completion

60% faster task completion

60% faster task completion

60% faster task completion

Streamlined complex formulary workflows, reducing the time pharmacists spend creating and managing rules.

Streamlined complex formulary workflows, reducing the time pharmacists spend creating and managing rules.

25% higher client retention

25% higher client retention

25% higher client retention

Made formulary management faster and easier, helping strengthen the client experience and reduce churn.

Made formulary management faster and easier, helping strengthen the client experience and reduce churn.

10% client acquisition boost

10% client acquisition boost

10% client acquisition boost

Increased capacity to onboard and support new clients by reducing operational bottlenecks.

Increased capacity to onboard and support new clients by reducing operational bottlenecks.

Reflection

Reflection

Reflection

The biggest design problem wasn't the interface. It was complexity.

This project reinforced that enterprise design isn't about exposing every capability a system supports.

It's about deciding which complexity the user actually needs to see.

By deeply understanding how pharmacists reasoned about medications, rules, reviews, and outstanding work, we were able to translate a technically complex system into workflows that more closely matched their mental models.

The result wasn't simply a more usable replacement for RxFlex.

It established a foundation for a more scalable, intelligent formulary-management platform—and created opportunities for automation and AI that would have been difficult to pursue within the constraints of the previous system.

© Vikki Burnett 2026

© Vikki Burnett 2026

Judi Health

Reimagining Enterprise Formulary Management

Role: Lead Designer

Timeline: 6 months

Team: Product Manager, Engineers, QA, Clinical Pharmacists, Scrum Master

Responsibilities: Product strategy, UX research, workflow design, information architecture, interaction design, prototyping, usability testing, design systems, engineering collaboration and handoff

Judi Health

Reimagining Enterprise Formulary Management

Role: Lead Designer

Timeline: 6 months

Team: Product Manager, Engineers, QA, Clinical Pharmacists, Scrum Master

Responsibilities: Product strategy, UX research, workflow design, information architecture, interaction design, prototyping, usability testing, design systems, engineering collaboration and handoff

Judi Health

Reimagining Enterprise Formulary Management

Role: Lead Designer

Timeline: 6 months

Team: Product Manager, Engineers, QA, Clinical Pharmacists, Scrum Master

Responsibilities: Product strategy, UX research, workflow design, information architecture, interaction design, prototyping, usability testing, design systems, engineering collaboration and handoff

Judi Health

Reimagining Enterprise Formulary Management

Role: Lead Designer

Timeline: 6 months

Team: Product Manager, Engineers, QA, Clinical Pharmacists, Scrum Master

Responsibilities: Product strategy, UX research, workflow design, information architecture, interaction design, prototyping, usability testing, design systems, engineering collaboration and handoff