LevelUp
Onboarding
An animated onboarding tutorial that guides new users through joining LevelUp, a mobile food ordering app acquired by Grubhub.
Role: Visual Designer
Team: Myself, (1) marketing partner, (2) frontend engineers, (1) backend engineer
Platform: Mobile
Timeline: 4 weeks
Tools: Figma, Adobe Illustrator, Adobe After Effects
Overview
To drive engagement, I created a custom animated tutorial highlighting the benefits of using the LevelUp app to order ahead and skip the line at restaurants. Working closely with my product manager, I developed a storyboard, defined the animation style, and brought the final piece to life in After Effects.
